AshTouch represents a new breed of Groupware based eCRM software that recognises the need for collaborative effort to deliver value and ensure customer loyalty. AshTouch enables collaboration between customers, suppliers, partners and the organisation’s executives to build seamless relationships.

Customers’ interact with an organisation at multiple points. AshTouch allows the company to consolidate these interactions and route them to the concerned person. Tracking an interaction to resolution, ensures effectiveness, transparency and accountability in an organisation.